Communicate to your sales team that you are committed to growing together, regardless of the future of sales. In recent years, the sales industry has undergone significant changes, leaving some sales reps feeling uncertain.
Customers now expect salespeople to act as trusted advisors, which requires a deep understanding of the product and the customer's business challenges. Failure to do so can deter potential buyers.
In addition, the pandemic has accelerated the adoption of virtual sales, which has left some reps feeling unprepared. To support your sales team in this changing landscape, offer them the resources they need to be successful. This may include customer experience support, virtual selling training, or simply reassuring them that you are invested in their success. Be supportive of their personal and professional goals as well.
Take the time to understand their ambitions and offer mentorship, coaching, or pathways to help them achieve their dreams. Investing in training and development is a powerful way to help your sales team succeed. Sales professionals who receive regular training are more engaged at work and experience higher salesperson engagement.
Training helps reps become better sellers, provide exceptional customer service, and ultimately, achieve success in their roles. Unlike fleeting gifts like chocolate and roses, learning is a gift that keeps on giving.