Trends and Ideas.

In this course you will learn about trends and ideas and how you can work with these trends to benefit your business and which ones can affect your business. You will also know how to generate ideas and business ideas.

Introduction 

A trend can be defined as “a general direction in which something is developing or changing”. Many changes have occurred in the world that have had a direct effect on our buying habits. We are now more aware of how our products are manufactured and sourced and this shapes how business is done. The composition of the traditional household has changed, which ultimately affects our buying patterns.

There are four main types of trend

1. Technology trends
2. Environmental trends
3. Ethical trends
4. Social trends

You will learn 

1. Trends which affect business
2. Recognising business trends
3. Generating ideas
4. Business ideas
5. Business influences