Marketing and 7 P’s.

Learn about marketing and the role it can play within a business and the different methods used. As well as this you will look into the purpose of marketing and the 7 P's

Introduction

Marketing is about trying to satisfy customers so that they will return and make more purchases. It is the management process which involves finding out what consumers want and satisfying consumer requirements profitably.

This can be done in a number of ways, like carrying out research to find out what products customers want or researching and developing products for the market. It is also important for a company to decide on suitable packaging for the products, as well as deciding where to sell the products.

It is vitally important for the organisation to set a suitable price for the products so that a profit is made and that they are advertised, promoted and sold effectively.