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Football in the Digital Age

Football in the Digital Age

Course modified date: 24 Jun 2024

This comprehensive course delves into the impact of technology and digital media on football in the modern era. In today's digital age, technology has revolutionized how football is played, watched, and interacted with. This program is meticulously designed to equip students with an understanding of the role of technology and digital media in football, including the influence of social media and streaming platforms.

Course Overview:

Football, like many aspects of life, has been profoundly influenced by the digital revolution. This course offers an extensive exploration of football in the digital age, enabling students to grasp the ways in which technology and digital media have transformed the sport. It covers topics such as the use of social media for fan engagement, the role of streaming platforms in broadcasting matches, and the impact of technology on player performance and coaching.

The course delves into a wide spectrum of topics, including digital fan engagement, the role of data analytics in player performance, and the use of technology in coaching and training. Students will learn about the ethical considerations surrounding the use of technology in football, including issues related to data privacy and fair play.

Additionally, students will explore the business and marketing aspects of football in the digital age, including e-sports and online merchandise sales. The course equips students with the knowledge and skills required to navigate the dynamic and evolving landscape of football in the digital era.

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